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Great leaders come from all walks of life, but there are traits that are universally consistent and well documented among the best. Great leaders are: 1. Future Focused with a Compelling Vision The best leaders are future focused. They have a strong and compelling vision and are able to transform it into Continue reading 5 Characteristics Needed in a Successful Dental Practice Leader How do you plan for the coming year’s marketing budget and how do you manage the shiny object syndrome when it comes to new marketing ideas and services?
Join Dr. Baird and Vicki as they discuss how to set your budget and how to strategically plan to allow for additions and a true Continue reading Marketing Budgets for the New Year Mama Mia! Media, Marketing and the Power of Mom’s Purse By Vicki McManus, COO
Fact: Over 83 million moms nationwide exert a whopping $2.1 trillion in spending power and control most family spending and shopping
Continue reading Mama Mia: The Power of Mom 3 Things to Consider when Building Patient Loyalty
Thousands of practices have patients that like and appreciate them, but only the elite practices have patients that act as proactive ambassadors— the individuals who willingly go out of their way to share their experiences and refer others. These evangelists are not only brand advocates, Continue reading Is it love? Are you seeing amazing results and response to your expanded dental service mix with 6 Month Smiles but now it’s over running your dental scheduling template? Join Dr. Bruce Baird & Vicki McManus as they take a look at managing 6 Month Smiles into your product scheduling template.
What did this dentist’s accountant say after he attended PDA’s Workshop? Featuring Dr. Tony Orrico and Susan Datre, PDA head coach
Dr. Tony Orrico is a Pankey-trained dentist. His practice is located in a dense urban area with high unemployment and hefty competition. Before coming to a PDA workshop, his overall Continue reading PDA – Coaching Podcasts Marketing from the Inside Out
In this audio session Dr. Bruce Baird answers the question, “What’s the secret to the success of your marketing?” During this podcast Dr. Baird shares his philosophy on raving fans and what he measures as successful in his own marketing! Maybe you are more of a Deadliest Catch, or Swamp Loggers fan; but for me each season of Dancing with The Stars gives me reason to stay up late on a Monday night.
Last nights finals were spectacular, and tough to call. If you went on past performance you would have placed your Continue reading Dancing With The Stars improves Case Acceptance! Dental practices across the nation are discovering unique ways to give back to the community and specifically teachers. Continue reading Dentistry Gives Back to Teachers “If you’re not managing your reputation someone else is.” Vicki McManus, COO Productive Dentist Academy
Public relations is about engaging those that have a direct effect on your productivity – your patients! If you are like most business owners, you think of lofty “public relations firms” to “handle good press.” Those days Continue reading Public Relations and Your Practice |
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